Meet Nick
Six years ago, a young marketer named Nick, set foot into the intriguing world of advertising. His journey originated in Ukraine, where he dived deep into research and psychology, driven by a profound curiosity for understanding people. This was no ordinary curiosity; it was the seed that would eventually sprout into Test Ads. 🚀
Nick initially focused on the Ukrainian market, but a burning desire for growth and expansion led him towards the international arena. His journey on the freelance platform, Upwork, took off, and along with a partner, they built an impressive profile. Soon enough, the first clients started rolling in, and the seed of a future marketing agency was planted. In no time, their freelance endeavor blossomed into a full-fledged marketing agency employing nine dedicated individuals, all operating within Ukraine.
“However, as often happens, life threw a curveball: war erupted in Ukraine, necessitating Nick's move to safer territories. This tumultuous event led to the unfortunate disintegration of the budding agency.”
Undeterred, Nick embarked on a journey across Europe, eventually finding solace in Canada. He continued his endeavors in the marketing sector, simultaneously working with two companies. But the entrepreneurial fire within Nick was far from extinguished. During this period, he accumulated a wealth of experience, working with small businesses, startups, and even Fortune 500 companies like Henry Schein, which led to him being named in the top one percent of marketers on Upwork.
Amidst these giant industry players, Nick discovered his true passion: empowering small businesses and startups. He found the process of launching these entrepreneurial ventures towards success far more exhilarating than working with established conglomerates. 🎯This passion gave rise to Test Ads – a marketing agency specifically designed to aid small businesses and startups in launching their ideas and establishing a proof of concept for their ventures. Nick saw a market gap where these businesses were often exploited by other agencies, and he decided to change that narrative.