Biocoiff', a French organic hair care brand with dozens of salons in France, sought to expand its reach and explore new markets. To achieve this, they partnered with Test Ads, the go-to digital marketing agency for startups and small businesses, for assistance in launching their first ad campaigns.
Navigating a highly competitive landscape, Biocoiff' and Test Ads collaborated to develop a comprehensive strategy that would not only increase brand awareness but also drive higher engagement and conversion rates through tailored advertising campaigns.
Crafting a Data-Driven Strategy
Test Ads began by conducting a competitive analysis to understand the market dynamics and develop an informed approach for Biocoiff'. Using this information, they created 28 campaigns focused on brand awareness and the consideration phase of the funnel, targeting audiences by age and interests. Up to three ad sets were tested for each campaign, refining and optimizing the campaigns for maximum impact.
By monitoring the performance of these campaigns, Test Ads removed nine ineffective campaigns and scaled the four most successful ones by 20% monthly for Biocoiff'.
Maximizing ROAS Through Content and Re-targeting
With the campaigns optimized and scaled, Test Ads was tasked with finding ROAS-driven strategies to increase Biocoiff's sales through Facebook. They devised a blog sales strategy for Biocoiff's e-commerce products, leveraging content that sells and re-targeting techniques. This approach allowed them to achieve up to 8 ROAS for single campaigns focused on purchases.
Expanding Sales Funnel and Continuous Improvement
Currently, Test Ads is working on creating a functional sales funnel for Biocoiff's franchise salons in 37 cities across France. This long-term project has shown promising results, and Biocoiff' is confident in the potential for further growth and scaling.
As a result of Test Ads' data-driven approach and expertise in digital advertising, Biocoiff' has seen significant improvements in brand awareness, engagement, and conversion rates. The ongoing partnership with Test Ads continues to drive success and help Biocoiff' achieve their marketing goals in an increasingly competitive market.
“Working with Test Ads has been a seamless experience. Their open communication and constant pursuit of new ideas have truly elevated our digital marketing efforts. We're confident in their abilities and look forward to continued collaboration in the future.”
Gary AssounCo-Founder, Biocoiff'
The collaboration between Biocoiff' and Test Ads showcases the power of strategic digital advertising and the potential for small businesses and startups to achieve impressive results, even with limited budgets. If you're looking to launch a successful ad campaign that meets your unique needs and budget, contact Test Ads today.
