CASE STUDY
Unlocking Healthy Growth: Custom Ad Campaigns Drive ZoRaw Chocolates' Expansion in the US Market
The Goals
Identify and target the right audience for ZoRaw Chocolates
Generate awareness and engagement for their healthy keto protein chocolate bars
Optimize ad campaigns to maximize ROI and drive sales
The Approach
Implemented a tailored digital marketing plan for ZoRaw Chocolates, focusing on Facebook Ads
Segmented the target audience based on demographics, interests, and location
Utilized various marketing funnel stages: Awareness, Engagement, Conversion, and Sales
The Results
Achieved an estimated 288,599 impressions and 2,527 unique clicks in October 2021
Successfully targeted and engaged potential customers within the US market
Boosted sales with a daily ad spend of $435, totaling $4,566.09 for the month
ZoRaw Chocolates, a Canadian functional chocolate manufacturer, is dedicated to creating premium healthy keto protein chocolate bars. Co-founded by Gigi and Tanveer in 2022, the company's mission is to offer a better-for-you alternative to sugar-filled convenience chocolates. ZoRaw Chocolates sought to expand their reach in the US market, and partnered with Test Ads to launch their first ad campaigns.
Crafting a Tailored Marketing Strategy
Test Ads took on the challenge of identifying and targeting the right audience for ZoRaw Chocolates. We developed a comprehensive digital marketing plan focused on Facebook Ads, segmenting the target audience based on demographics, location, and interests such as Yoga, Eating Healthy, Nutrition, Fitness, and more. Our approach involved various marketing funnel stages, including Awareness, Engagement, Conversion, and Sales.
Maximizing Impact with Facebook Ads
Our media plan for ZoRaw Chocolates included several initiatives to reach the target audience effectively:
PPE (creatives publishing) for Awareness and Engagement
Website traffic (for posts) for Awareness and Clicks
Website traffic for Conversion, DPA, Traffic, and Reach
Conversion for Sales
ReTarget Web Traffic for Sales
Sales (repurchase) for Sales
Throughout October, we aimed to generate an estimated 288,599 impressions and 2,527 unique clicks, with a total investment of $4,566.09.
Delivering Remarkable Results
At Test Ads, we pride ourselves on helping small businesses and startups like ZoRaw Chocolates achieve their marketing goals. With our customized and affordable advertising services, we ensure "Small Starts, Big Gains" for every client.
“They are very analytical and focus strongly on numbers and metrics and WILL NOT SLEEP till they see the results they want. As a business owner, I personally really appreciated Test Ads commitment to our brand because you don't always find this type of work ethic in today's day and time!”
Gigi Gill, Co-Founder, Zoraw Chocolates
By partnering with Test Ads, ZoRaw Chocolates successfully targeted and engaged potential customers within the US market. Our tailored advertising strategy generated awareness, engagement, and ultimately boosted sales for their healthy keto protein chocolate bars. With a daily ad spend of $435, we ensured cost-effective results for ZoRaw Chocolates.
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