ZoRaw Chocolates, a Canadian functional chocolate manufacturer, is dedicated to creating premium healthy keto protein chocolate bars. Co-founded by Gigi and Tanveer in 2022, the company's mission is to offer a better-for-you alternative to sugar-filled convenience chocolates. ZoRaw Chocolates sought to expand their reach in the US market, and partnered with Test Ads to launch their first ad campaigns.
Crafting a Tailored Marketing Strategy
Test Ads took on the challenge of identifying and targeting the right audience for ZoRaw Chocolates. We developed a comprehensive digital marketing plan focused on Facebook Ads, segmenting the target audience based on demographics, location, and interests such as Yoga, Eating Healthy, Nutrition, Fitness, and more. Our approach involved various marketing funnel stages, including Awareness, Engagement, Conversion, and Sales.
Maximizing Impact with Facebook Ads
Our media plan for ZoRaw Chocolates included several initiatives to reach the target audience effectively:
- PPE (creatives publishing) for Awareness and Engagement
- Website traffic (for posts) for Awareness and Clicks
- Website traffic for Conversion, DPA, Traffic, and Reach
- Conversion for Sales
- ReTarget Web Traffic for Sales
- Sales (repurchase) for Sales
Throughout October, we aimed to generate an estimated 288,599 impressions and 2,527 unique clicks, with a total investment of $4,566.09.
Delivering Remarkable Results
By partnering with Test Ads, ZoRaw Chocolates successfully targeted and engaged potential customers within the US market. Our tailored advertising strategy generated awareness, engagement, and ultimately boosted sales for their healthy keto protein chocolate bars. With a daily ad spend of $435, we ensured cost-effective results for ZoRaw Chocolates.
“They are very analytical and focus strongly on numbers and metrics and WILL NOT SLEEP till they see the results they want. As a business owner, I personally really appreciated Test Ads commitment to our brand because you don't always find this type of work ethic in today's day and time!”
Gigi GillCo-Founder, Zoraw Chocolates
At Test Ads, we pride ourselves on helping small businesses and startups like ZoRaw Chocolates achieve their marketing goals. With our customized and affordable advertising services, we ensure "Small Starts, Big Gains" for every client.
