Real estate ads that bring buyers, not tire-kickers
Meta and Google campaigns for developers, agents and investment property projects. We test cheap, find the audience that actually books viewings, then put the budget there.
✓ 30 minutes · we look at your offer and tell you honestly whether paid ads make sense
Why most real estate ads burn money
Lots of leads, no buyers
Cheap form fills from people who never pick up the phone. Volume looks great in the dashboard and dies in the CRM.
Housing ad restrictions
Meta limits targeting for housing ads. Campaigns built the old way get rejected or reach the wrong people.
One listing, one creative
Same photo carousel to everyone. Investors, families and relocators need different reasons to call.
Test small, then scale what works
Discovery call
30 minutes with Nick. Offer, margins, current numbers, what a lead or sale is worth to you.
Test plan
2–3 audiences, several creative angles and one clear conversion goal. A budget you can afford to learn with.
7-day test
Campaigns go live within 72 hours. Every ad is an A/B experiment; losers are cut fast.
Scale
Budget moves only to the winners. Weekly report in plain numbers: spend, cost per lead, sales.
What this looks like in practice
Bali villa project · 3 villas at ~$150K
541 leads in 90 days from Meta ads for an international investor audience. Lead form with qualifying questions so the sales team spoke only to people with budget.
Real estate lead generation
Leads from €4.65 on Facebook and Instagram, with creative tests on lifestyle vs. ROI angles to see which buyer type answers.
Numbers come from client ad accounts. Results depend on the offer, market and budget.
How to run Facebook ads for real estate in 2026
Start with the buyer, not the listing. An investor wants yield and exit numbers; a family wants schools and space; a relocator wants the visa and the neighbourhood. We build a separate angle for each and let the test decide which one pays.
Respect the Housing special ad category. In the US and Canada, ads for property sales and rentals must run under Meta’s Housing category: no age, gender or ZIP targeting. That means the creative and the qualifying questions do the targeting, so we write them to repel the wrong people.
Qualify inside the form. Budget, timeline and financing questions cost a little volume and save your agents hours. We judge campaigns by cost per qualified lead and booked viewing, not by cost per form.
Retarget everyone who looked. Video viewers and site visitors see floor plans, walkthroughs and testimonials next. Property is a long decision, and most sales come from the second or third touch.
Want to know what this would cost for your project? Book a call with Nick. We will sketch the test on the call.
Questions we get on every call
How much budget do I need to test real estate ads?
A useful first test usually runs 7 days on a few hundred dollars of ad spend. That is enough to compare 2–3 audiences and several creatives and see a real cost per lead before scaling.
Can you target by age or ZIP code for housing ads?
No. In the US and Canada, Meta’s Housing special ad category blocks age, gender and ZIP targeting. We work around it with creative, placement and qualifying questions, which keeps the account compliant.
Do you work with agents or only developers?
Both. Developers, brokerages, individual agents and international investment projects selling to North American buyers.
Facebook or Google for real estate?
Google captures people already searching; Meta creates demand and is usually cheaper per lead. Most projects start on Meta and add Google search once the offer is proven.
Real estate ads: guides from our campaigns
Ads for vacation rental and villa salesHow to run Meta and Google ads that sell vacation homes and villas: buyer angles, honest rental income claims, Housing category targeting and lead forms.12 real estate ad creative angles to test12 real estate ad creative angles we test on Meta for agents and developers: price-first, rent vs own, walkthroughs, investor numbers and how to test them.
Google Ads vs Facebook ads for real estateGoogle Search catches buyers already looking; Meta reaches them earlier and cheaper. How we compare cost, lead quality and targeting limits for real estate ads.
Retargeting for real estate: turning viewers into viewingsHow to set up real estate retargeting on Meta and Google under the Housing category: which warm audiences to build, what to show each stage, how to measure it.Advertising property to international investorsHow to run Meta and Google ads that sell property to foreign buyers: choosing the buyer type, legal checks, targeting limits, trust-building creative, leads.Ads for new construction projects: selling homes before they're builtHow to run Meta and Google ads for pre-construction homes: phase-by-phase goals, creative without a finished product, Housing rules and the numbers to track.How to stop getting junk real estate leads from Facebook formsWhy Facebook lead forms bring fake numbers and tire-kickers, and six fixes we use: higher-intent forms, qualifying questions, better offers and fast follow-up.Facebook ads for real estate agents: a 2026 playbookThe four Facebook ad campaigns every real estate agent should run in 2026: seller leads, buyer leads, listings and retargeting, with setup, creative, follow-up.How much does a real estate lead cost on Facebook?What a real estate lead really costs on Facebook and Instagram, what drives the price up or down, and how to budget by cost per showing instead of per form.Meta's Housing special ad category: what real estate advertisers can still targetWhat the Housing special ad category blocks on Facebook and Instagram, what still works, and how to get qualified buyer leads within the rules.
Want buyer leads for your project?
Pick a time in Nick's calendar. 30 minutes, no slides, no pressure. You leave with a test plan for your business.
Book your call →