More booked jobs for your local business
Facebook, Instagram and Google campaigns for solar installers, logistics companies, salons, rental companies and other local services. Small tests first, so you never pay a month of budget for a guess.
✓ 30 minutes · we look at your offer and tell you honestly whether paid ads make sense
Why local ads usually disappoint
Boosted posts, no calls
Boosting gets likes from people outside your service area. Likes do not book jobs.
Paying before proving
A full month of budget spent before anyone knows whether ads work for your service at all.
Leads you cannot reach
Forms with no phone number, wrong city, or people who just wanted a price.
Test small, then scale what works
Discovery call
30 minutes with Nick. Offer, margins, current numbers, what a lead or sale is worth to you.
Test plan
2–3 audiences, several creative angles and one clear conversion goal. A budget you can afford to learn with.
7-day test
Campaigns go live within 72 hours. Every ad is an A/B experiment; losers are cut fast.
Scale
Budget moves only to the winners. Weekly report in plain numbers: spend, cost per lead, sales.
Local businesses we have grown
GI Super Service · logistics, Illinois
Best campaigns delivered $6–$9.36 per action and held it while budgets scaled through peak season. Read the case →
Hybrid Power Solutions · solar
Two Google Ads strategies run head-to-head for a solar installer; the winner became the template for new regions. Read the case →
Beauty services
Leads at $0.16 on Instagram with offer-led creatives and a short booking form.
Car rental
Lead campaigns for a rental fleet, with retargeting to people who checked prices but did not book.
Numbers come from client ad accounts. Results depend on the offer, market and budget.
A simple ad system for local service businesses
Draw a tight radius. Only the area you actually serve. A smaller audience costs more per impression and far less per booked job.
Lead with the offer, not the logo. A free estimate, a first-visit price, a same-day slot. Local buyers compare fast; the clearest offer wins the click.
Google for intent, Meta for volume. People searching “solar installer near me” are ready now: that is Google Search. Meta fills the calendar between those searches at a lower cost per lead.
Answer in five minutes. Speed to lead matters more than the ad. We connect forms to email or SMS so nobody waits until tomorrow.
Not sure which channel fits your service? Book a call with Nick and get a test plan in 30 minutes.
Questions we get on every call
How fast will I see leads?
Campaigns go live within 72 hours of the call. Most local businesses see the first leads in the first days of the 7-day test.
What budget does a local business need?
Enough for a 7-day test across a few audiences, usually a few hundred dollars of ad spend. We scale only after we see the cost per lead.
Do you run Google Ads too?
Yes. Meta (Facebook and Instagram), Google Search, and TikTok. We pick the channel by where your customers already are.
Which local businesses do you work with?
Solar and home services, logistics, salons and beauty, car rental, clinics and other service businesses in the US and Canada.
Local business ads: guides from our campaigns
Boosted posts vs Ads Manager campaigns: why boosting rarely books jobsWhy the Boost button wastes local ad budgets, what Ads Manager does that boosting cannot, when a boost still makes sense, and how to switch step by step.
Instagram ads for salons and spas that fill the calendarHow to run Instagram ads for a salon or spa that turn into booked appointments: first-visit offers, campaign setup, lead forms vs booking links and creative.Google Local Services Ads vs Google Search adsLocal Services Ads or Google Search ads? How each is priced, when each wins for service businesses, the cost-per-job math and how to run both together.How much should a small business spend on ads?Set a small business ad budget from your own numbers: customer value, maximum cost per lead, minimum test size and capacity, with worked examples.Lead generation ads for solar companiesHow solar installers can run Google and Meta ads that book real homeowner appointments: lead value math, offers to test, qualifying forms and follow-up.Facebook ads for local businesses: a step-by-step setupHow to set up Facebook and Instagram ads for a local service business: radius, offer, lead form, budget and a 7-day test. With real cost-per-lead numbers.
Ready to fill your calendar?
Pick a time in Nick's calendar. 30 minutes, no slides, no pressure. You leave with a test plan for your business.
Book your call →