Ads for startups and small businesses in the US and Canadanick.yushchenko@testads.agency
Test Ads
Local service businesses

More booked jobs for your local business

Facebook, Instagram and Google campaigns for solar installers, logistics companies, salons, rental companies and other local services. Small tests first, so you never pay a month of budget for a guess.

✓ 30 minutes · we look at your offer and tell you honestly whether paid ads make sense

$6–$9.36per action on the best campaigns for an Illinois logistics company
$0.16per lead for a beauty business on Meta
72 hfrom kickoff call to live campaigns
Sound familiar?

Why local ads usually disappoint

Boosted posts, no calls

Boosting gets likes from people outside your service area. Likes do not book jobs.

Paying before proving

A full month of budget spent before anyone knows whether ads work for your service at all.

Leads you cannot reach

Forms with no phone number, wrong city, or people who just wanted a price.

How we work

Test small, then scale what works

Discovery call

30 minutes with Nick. Offer, margins, current numbers, what a lead or sale is worth to you.

Test plan

2–3 audiences, several creative angles and one clear conversion goal. A budget you can afford to learn with.

7-day test

Campaigns go live within 72 hours. Every ad is an A/B experiment; losers are cut fast.

Scale

Budget moves only to the winners. Weekly report in plain numbers: spend, cost per lead, sales.

Real numbers

Local businesses we have grown

GI Super Service · logistics, Illinois

Best campaigns delivered $6–$9.36 per action and held it while budgets scaled through peak season. Read the case →

Hybrid Power Solutions · solar

Two Google Ads strategies run head-to-head for a solar installer; the winner became the template for new regions. Read the case →

Beauty services

Leads at $0.16 on Instagram with offer-led creatives and a short booking form.

Car rental

Lead campaigns for a rental fleet, with retargeting to people who checked prices but did not book.

Numbers come from client ad accounts. Results depend on the offer, market and budget.

The playbook

A simple ad system for local service businesses

Draw a tight radius. Only the area you actually serve. A smaller audience costs more per impression and far less per booked job.

Lead with the offer, not the logo. A free estimate, a first-visit price, a same-day slot. Local buyers compare fast; the clearest offer wins the click.

Google for intent, Meta for volume. People searching “solar installer near me” are ready now: that is Google Search. Meta fills the calendar between those searches at a lower cost per lead.

Answer in five minutes. Speed to lead matters more than the ad. We connect forms to email or SMS so nobody waits until tomorrow.

Not sure which channel fits your service? Book a call with Nick and get a test plan in 30 minutes.

FAQ

Questions we get on every call

How fast will I see leads?

Campaigns go live within 72 hours of the call. Most local businesses see the first leads in the first days of the 7-day test.

What budget does a local business need?

Enough for a 7-day test across a few audiences, usually a few hundred dollars of ad spend. We scale only after we see the cost per lead.

Do you run Google Ads too?

Yes. Meta (Facebook and Instagram), Google Search, and TikTok. We pick the channel by where your customers already are.

Which local businesses do you work with?

Solar and home services, logistics, salons and beauty, car rental, clinics and other service businesses in the US and Canada.

Ready to fill your calendar?

Pick a time in Nick's calendar. 30 minutes, no slides, no pressure. You leave with a test plan for your business.

Book your call →