Guides
Paid ads guides for small businesses
Practical playbooks for Facebook, Instagram and Google ads in the US and Canada, written from real campaigns we run.
Retargeting for real estate: turning viewers into viewingsHow to set up real estate retargeting on Meta and Google under the Housing category: which warm audiences to build, what to show each stage, how to measure it.Advertising property to international investorsHow to run Meta and Google ads that sell property to foreign buyers: choosing the buyer type, legal checks, targeting limits, trust-building creative, leads.Ads for new construction projects: selling homes before they're builtHow to run Meta and Google ads for pre-construction homes: phase-by-phase goals, creative without a finished product, Housing rules and the numbers to track.How to stop getting junk real estate leads from Facebook formsWhy Facebook lead forms bring fake numbers and tire-kickers, and six fixes we use: higher-intent forms, qualifying questions, better offers and fast follow-up.Facebook ads for real estate agents: a 2026 playbookThe four Facebook ad campaigns every real estate agent should run in 2026: seller leads, buyer leads, listings and retargeting, with setup, creative, follow-up.How much does a real estate lead cost on Facebook?What a real estate lead really costs on Facebook and Instagram, what drives the price up or down, and how to budget by cost per showing instead of per form.Facebook ads for local businesses: a step-by-step setupHow to set up Facebook and Instagram ads for a local service business: radius, offer, lead form, budget and a 7-day test. With real cost-per-lead numbers.Meta's Housing special ad category: what real estate advertisers can still targetWhat the Housing special ad category blocks on Facebook and Instagram, what still works, and how to get qualified buyer leads within the rules.