Guides
Paid ads guides for small businesses
Practical playbooks for Facebook, Instagram and Google ads in the US and Canada, written from real campaigns we run.
Paid ads for logistics and trucking companiesHow trucking and logistics companies use Google Search and Meta ads to win freight customers and hire drivers: keywords, employment ad rules, forms, tracking.
Speed to lead: why answering in 5 minutes beats a better adWhy local businesses lose paid leads to slow follow-up, how to measure your response time, and a simple alert, call script and follow-up system that books more.
Boosted posts vs Ads Manager campaigns: why boosting rarely books jobsWhy the Boost button wastes local ad budgets, what Ads Manager does that boosting cannot, when a boost still makes sense, and how to switch step by step.
Instagram ads for salons and spas that fill the calendarHow to run Instagram ads for a salon or spa that turn into booked appointments: first-visit offers, campaign setup, lead forms vs booking links and creative.
Google Local Services Ads vs Google Search adsLocal Services Ads or Google Search ads? How each is priced, when each wins for service businesses, the cost-per-job math and how to run both together.
How much should a small business spend on ads?Set a small business ad budget from your own numbers: customer value, maximum cost per lead, minimum test size and capacity, with worked examples.Lead generation ads for solar companiesHow solar installers can run Google and Meta ads that book real homeowner appointments: lead value math, offers to test, qualifying forms and follow-up.
Ads for vacation rental and villa salesHow to run Meta and Google ads that sell vacation homes and villas: buyer angles, honest rental income claims, Housing category targeting and lead forms.12 real estate ad creative angles to test12 real estate ad creative angles we test on Meta for agents and developers: price-first, rent vs own, walkthroughs, investor numbers and how to test them.Google Ads vs Facebook ads for real estateGoogle Search catches buyers already looking; Meta reaches them earlier and cheaper. How we compare cost, lead quality and targeting limits for real estate ads.
Retargeting for real estate: turning viewers into viewingsHow to set up real estate retargeting on Meta and Google under the Housing category: which warm audiences to build, what to show each stage, how to measure it.Advertising property to international investorsHow to run Meta and Google ads that sell property to foreign buyers: choosing the buyer type, legal checks, targeting limits, trust-building creative, leads.
Ads for new construction projects: selling homes before they're builtHow to run Meta and Google ads for pre-construction homes: phase-by-phase goals, creative without a finished product, Housing rules and the numbers to track.How to stop getting junk real estate leads from Facebook formsWhy Facebook lead forms bring fake numbers and tire-kickers, and six fixes we use: higher-intent forms, qualifying questions, better offers and fast follow-up.Facebook ads for real estate agents: a 2026 playbookThe four Facebook ad campaigns every real estate agent should run in 2026: seller leads, buyer leads, listings and retargeting, with setup, creative, follow-up.How much does a real estate lead cost on Facebook?What a real estate lead really costs on Facebook and Instagram, what drives the price up or down, and how to budget by cost per showing instead of per form.Facebook ads for local businesses: a step-by-step setupHow to set up Facebook and Instagram ads for a local service business: radius, offer, lead form, budget and a 7-day test. With real cost-per-lead numbers.Meta's Housing special ad category: what real estate advertisers can still targetWhat the Housing special ad category blocks on Facebook and Instagram, what still works, and how to get qualified buyer leads within the rules.